Design Considerations When Making Custom Promotional T-Shirts

As a business owner, you understand the importance of effective marketing and promotion. One innovative way to promote your brand is by creating custom promotional t-shirts. However, designing t-shirts that effectively communicate your message and resonate with your target audience requires careful consideration. In this blog, we will explore some key design considerations when creating custom promotional t-shirts for your business.

Purpose and Message

Before you start designing your promotional t-shirts, it's essential to define the purpose and message you want to convey. Ask yourself, what is the goal of these shirts? Are you looking to promote a specific product or service? Enhance brand visibility? Or perhaps create a sense of unity among employees? Understanding the purpose will help guide your design choices and ensure your t-shirts effectively represent your brand.

Branding Elements

Your promotional t-shirts are an extension of your brand, so incorporating your branding elements is crucial. Consider using your company logo, fonts and existing colour schemes in your brand identity. Consistency across all your marketing materials, including t-shirts, helps to strengthen brand recognition.

Colour Selection

The colours you choose for your custom t-shirts can greatly impact their overall appeal. Selecting colours that align with your brand is essential, but also consider the psychology of colours. For example, blue can evoke feelings of trust and reliability, while vibrant colours like red and yellow can grab attention and create a sense of energy. Think about the emotions you want to elicit from your audience and choose colours accordingly.


The typography on your promotional t-shirts should be legible and visually appealing. Choose a font that complements your brand and is easy to read from a distance. Avoid using too many fonts on a single t-shirt, as it can create visual clutter. Consider the size, placement, and spacing of your text to ensure it is visually balanced and does not overwhelm the design.

Design Placement

Where you place your design on the t-shirt is another crucial consideration. The front chest area is a common placement for smaller logos or brand names. However, for larger and more complex designs, consider using the back or even the sleeves to maximise visibility. Additionally, think about how the design will look when worn by different body types and genders.

Quality and Comfort

While the design of your promotional t-shirts is important, don't overlook the quality and comfort of the shirts themselves. Choose a good quality fabric that is soft, durable and comfortable to wear. The last thing you want is for your audience to associate your brand with an uncomfortable or poorly made t-shirt. Remember, a well-made t-shirt will not only be worn more often but will also reflect positively on your business.

For more info about t-shirts, contact a local company.